Stephan Forseilles, a former telecom expert with a mathematics and computer science background, has been leading innovation as CTO of Easyfairs for 20 years. He emphasizes technology’s role in enhancing trade shows while maintaining personal interactions. Forseilles advocates for customized platforms and transparent data usage to create personalized experiences for attendees and exhibitors.

John Blaskey emphasizes the importance of face-to-face marketing for building long-term business relationships. He advises organizations to engage in trade shows strategically, focusing on collecting viable leads rather than mere badge scans. His methodology includes a comprehensive questionnaire to refine clients’ goals and select appropriate events for participation.

In Conversation with Sujoy Cherian, Founder & CEO, Option 1 Group. He speaks to Subhanjan Sarkar in this episode about how Trade shows and events can deliver ROI.

In Conversation with Tom Gavazzi, Founder & CEO, WoomAI. He speaks to Subhanjan Sarkar in this episode about how Trade shows and events can deliver ROI.

In Conversation with Marco Barozzi, Founder, Expo Consulting. He speaks to Subhanjan Sarkar in this episode on how Trade shows and events can deliver ROI.