Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.
In the world of Sales, Marketing and Business, new and innovative ideas and deep insights from data and experience are propounded by innovative thinkers and experienced veterans. More often than not, such wisdom is then encapsulated in books. Bits About Books talks to authors of books on breakthrough Sales, Marketing and Business.
Authors talk about the backstory- their experience and background, what motivated them, their specific insights and recommendations, why they chose their particular topic. And what we can take away from the book.
Larry Kulchawick on his book, “The Invisible Industry – The Evolution of Trade Shows”, in conversation with Subhanjan Sarkar
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How to Minimize Business Failure— Insights from Ulhas Kamat on his latest book in this episode with Subhanjan Sarkar
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Richard Harris talks about his book, “The Seller’s Journey: Your Guidebook to Closing More Deals with N.E.A.T. Selling”.
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Mastering Disruption— Insights from K. Ganesh.
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“Audacious— How Humans Win in an AI Marketing World” — Insights from Mark Schaefer.
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Undressed: The Unfiltered Story of My Failed American Dream and How It Lead to Success — Insights from Gregory L. Vetter.
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In Conversation with Million Dollar Winback — Insights from Dan Pfister.
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In Conversation with Never Sell Again— Insights from Stan Peake.
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In Conversation with Wes Bush., Author, The Product-Led Playbook
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