Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.
In the world of Sales, Marketing and Business, new and innovative ideas and deep insights from data and experience are propounded by innovative thinkers and experienced veterans. More often than not, such wisdom is then encapsulated in books. Bits About Books talks to authors of books on breakthrough Sales, Marketing and Business.
Authors talk about the backstory- their experience and background, what motivated them, their specific insights and recommendations, why they chose their particular topic. And what we can take away from the book.
Insights from Ted McKenna on his book, “The Activator Advantage”, in conversation with Subhanjan Sarkar.
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Insights from Geoffrey Burch on his book, “Resistance is Useless”, in conversation with Subhanjan Sarkar.
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Alistair Croll shares insights from Just Evil Enough while in conversation with Subhanjan Sarkar in this episode.
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Expert insights from Cold Call Algo, shared by authors Justin Michael and Charles Needham in dialogue with Subhanjan Sarkar.
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Mark Schenkius shares insights from The Other Side of Sales on B2B buyer behaviour, modern negotiation, and creating true win-win sales outcomes.
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Larry Kulchawik on his book, “The Invisible Industry – The Evolution of Trade Shows”, in conversation with Subhanjan Sarkar
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How to Minimize Business Failure— Insights from Ulhas Kamat on his latest book in this episode with Subhanjan Sarkar
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Richard Harris talks about his book, “The Seller’s Journey: Your Guidebook to Closing More Deals with N.E.A.T. Selling”.
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Mastering Disruption— Insights from K. Ganesh.
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