Dr Corey Seemiller is a seasoned educator, researcher, and speaker on Generation Z. Her work has been featured on NPR and in The New York Times, Time Magazine, Newsweek, Popular Science, USA Today, Business Insider, and The Chronicle of Higher Education, as well as in several other news publications and cited in nearly 5,000 academic articles and books. She has engaged in market research consulting for Fortune 10, 50, and 500 companies. With now more than a quarter of a million views, her TED Talk on Generation Z at TEDxDayton showcased how Generation Z plans to make a difference in the world. Corey led the Global Gen Z Study, where she worked with 91 researchers from around the globe to better understand cultural differences among Gen Z. More than 30,000 participants from 81 countries took part in the study, making it one of the largest Gen Z studies ever conducted. She recently completed her fifth study, Generations in the World of Work, and her book by the same name was released by Routledge Publishing. She is also the author of the books – Generation Z Goes to College, Generation Z Leads, Generation Z: A Century in Making, Generation Z Learns, and Gen Z Around the World.

Dr Seemiller received her Bachelor’s degree in Communication, Master’s degree in Educational Leadership, and a PhD in Higher Education. She serves as a professor in the Department of Leadership Studies in Education and Organisations at Wright State University.

• Dr Seemiller emphasises that Gen Z is profoundly values-driven and purpose-oriented, seeking meaning and connection in their education, work, and activities. She argues against the superficial stereotype that they are merely defined by technology use, noting instead that they are deeply motivated by passion, social change, and community involvement.
• Her research identifies a significant gap in Gen Z’s confidence and competence in face-to-face interpersonal skills, a trend that predates COVID-19. While they strongly desire in-person connection and experiences, they often lack the practised ability to network or engage in small talk, largely due to societal and educational shifts that provided fewer opportunities to develop these skills.
• Dr Seemiller advises that to engage Gen Z effectively, especially in contexts like trade shows and events, organisers must shift from offering purely informational content to creating unique, interactive, and connective experiences. The return on investment for this generation is not in accessing information they can find online, but in participating in transformative, communal experiences that foster genuine connections and cannot be replicated digitally.

Run time – 00:48:50 mins

Links for Subhanjan 

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https://www.linkedin.com/in/subhanjansarkar