Over the course of his career, Brad David Ball has been to every corner of the world, selling technology and competing for multi-million-dollar projects. 

A B2B sales and marketing expert, he has delivered sales presentations (in-person) in over eighty countries and closed millions of dollars of business on six continents. 

Brad is a Senior Partner and Vice President of Sales and Marketing at GlobalSim, Inc., a technology company that manufactures and sells high-end simulators throughout the world. 

He is also the founder of Blazer Sales and produces a variety of sales, training, and leadership materials. 

Brad holds an MBA from Brigham Young University and an executive certificate from the Kellogg School of Management at Northwestern University. 

When not travelling, Brad enjoys boating and skiing with his family, along with hiking, pickleball, classic rock, and ’80s music. Brad also enjoys creating and producing travel content on YouTube.

• In this episode, Brad David Ball talks about his book, “The Algebra of Sales and Persuasion”, and the two important frameworks he has used to arrive at his method. This was the result of his collection and compilation of notes that he had kept throughout his career.
• It was initially developed as a course that would be simple to teach to aspiring students of sales, which brad later decided to write as a book that could be used as a guide for the course.
• Brad talks about the buyer journey ARC, which is an acronym for Awareness, Research, and Choice, and marrying it to the framework of the centuries-old idea of Ethos, Logos and Pathos, attributed to Aristotle.

Run time – 01:01:05 mins.

Links for Subhanjan 

[email protected] 

https://www.linkedin.com/in/subhanjansarkar