Appointed CEO of IMEX Group in 2009 following the expansion of IMEX into America, Carina Bauer has been part of the IMEX team since the very beginning, joining in 2002 as marketing and operations director with the original launch team. Carina is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring. Carina also takes a keen interest in leadership development, organisational best practice and culture.

Throughout her career, Carina has been an active member of the meetings industry. She’s Past Chair of the AEO Council (2021-2023) and the EIA (2021-2022), and Past President of the SITE Foundation (2020). She has previously served on the Board of the MPI UK Chapter and on global committees for MPI and PCMA.

Carina is the proud recipient of a number of industry awards, including the SITE Richard Ross Past Presidents’ Award (2022), PCMA Wayfinder Award (2021) and ICCA Inspirational Women Award. (2018). 

She enjoys spending time with her family (she’s a mother to two boys) and travelling for work and pleasure. She is an adventure sports enthusiast with a particular love for climbing and skiing. In her spare time, Carina works with a variety of local charities and is Chair of the Brighton and Hove Albion Foundation—using the power of football to help people get active, learn and stay well throughout Sussex.

• In this episode, Carina Bauer talks about global trends in the trade shows industry and developments after the pandemic. She also delves into specific modes of hosting events by IMEX.
• Carina delves into how exhibitors are measuring ROI on events, and how buyers may leverage tools and data provided by IMEX. She talks about how AI is making it difficult to distinguish between real people, which makes face-to-face events even more critical for the marketing team.
• The core deliverable in a business event is undoubtedly the business outcome. But over and beyond that, the experience at an event makes it more attractive and builds brand loyalty. In that respect, how the show is hosted becomes important for creating a great event.

Run time – 00:49:40

Links for Subhanjan 

[email protected] 

https://www.linkedin.com/in/subhanjansarkar