Dubbed by the American Marketing Association the “Father of Contact Marketing,” Stu Heinecke is a Wall Street Journal cartoonist, hall of fame-nominated marketer and the bestselling author of How to Get a Meeting with Anyone and Get the Meeting! Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds.  

• In this episode, Stu Heinecke talks about the updated edition of How to Get A Meeting With Anyone. First published in 2016, the book remains highly popular and helpful. However, many things have changed, and Stu felt the need to update the book with new information. 
• The key ideas in the book remain the same, with contact marketing being the focus. Deep personalisation and persona-based marketing are distinct approaches to reaching out and forming human connections in the age of spam. 
• Even with AI, which can, in fact, help to create better researched dossiers on people with whom we want to connect, ultimately, people need to know that they are connecting with another human. This remains the core idea behind the techniques described by Stu Heinecke in his book. 

Run time – 00:43:05 mins.

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